More Complaints Lodged Against ADT by Former Broadview Customers

It’s now been well over a year since ADT acquired Broadview Security (formerly Brink’s Home Security). After Broadview was absorbed, the alarm industry wondered aloud what would happen to the one million-plus loyal and happy Brink’s customers: after all, Brink’s was famous for excellent customer service, and ADT was known by many for just the opposite.

I’ve continued to watch the industry press and the alarm company review sites for indication of how it’s going, and there is increasing evidence that it has not gone well. There are plenty of former Brink’s customers lodging complaints against ADT, and by reading them you can learn a lot about ADT’s business philosophy. Here’s a great example:

“Where to start? Originally we had Broadview Security, which was bought out by ADT. We loved Broadview, by the way. Anyhow, we moved during the buyout and contacted them to install the new security system in our home - and that's where all the problems started.”

This is a common theme in these complaints - I loved my old company, and we had good service. Broadview was known for outdated technology (they were inexplicably late in changing over to wireless sensors and cellular monitoring), but their customer service was first-rate. As an alarm company known for excellent service, we actually miss them as a competitor: they were good for the alarm industry as a whole.

The complaint continued to describe multiple installers failing to install the security system equipment correctly, putting equipment in the wrong location, and even damaging the home. After multiple issues, no one came back to fix the problems.

Frontpoint has a huge advantage here as a DIY home security system. With a DIY system, you decide where to place your sensors and set up your system. With Frontpoint’s easy setup and installation instructions, your system will be running in no time!

DIY home security systems also have the advantage of customization. Frontpoint provides multiple packages that provide the basics. Customers can then add sensors and cameras as needed for their home. Commonly added devices include glass break sensors, smoke and heat sensors, carbon monoxide sensors, doorbell cameras, indoor cameras, and outdoor cameras.

Most businesses have learned that it costs a lot less to keep an existing customer than it does to create a new one. That’s certainly true in the alarm industry, which is why smart companies treat their customers well, since every customer they retain is one less they have to replace as they grow. In fact, low customer attrition is one of the biggest “value drivers” in the home security sector.

The complaint described in this post was found on www.ripoffreport.com. Like most review sites, this site has more negative than positive commentary. I am happy to report that when you search the site for Frontpoint, there are no complaints found: just like almost every alarm review site you can search, including the BBB (Better Business Bureau)! Frontpoint is more about good news. And by the way, our customers move their Frontpoint systems from one home to the next at will, with no new contract, and no monitoring increase.

Online shoppers quickly learn why we are the nationwide leader in interactive, wireless home security: our long list of five-star reviews spells out very clearly why we’re the #1 ranked alarm company in the US. Being on top means we have to prove ourselves in every aspect of our business – and we do that with systems that are safer, smarter, simpler, and more affordable. And best of all, there is never a salesperson or technician in your home. Now that’s peace of mind!

Frontpoint keeps families safer and more connected in their everyday lives. We've been revolutionizing the home security industry for over a decade. And we're just getting started. To shop DIY home security systems, check out our Security Packages. If you have questions or would like to discuss a quote, contact us at 1-877-602-5276.